Why are stone islands worn by right-wingers? What does the Stone Island patch mean? Origin and meaning of the Stone Island logo
No matter how carefully you choose your clothes, this life hack will be useful to many. If you were a dangerous boy from the area who values original gear, or a girl who decided to please her boyfriend with a quality item. For among both of them there are few people who like to be in the place of a sucker divorced for money.
But if you are used to dressing at the gypsy market,
or even at that age when your mother chooses clothes for you, and you are shyly trampling on cardboard in a tent with fear that the seller will hang up the curtain, and you haven’t had time to put on your pants, then this article will not be interesting and first you should get acquainted with the general trends of the current year by following this link: https://site/other/mejjnstrim-2k17-go
Those who want to buy branded clothes in casual style original quality, no matter whether you do it in branded stores, or, if you don’t have much money, in a second-hand store, you should know the list of certain little things. Despite the fact that the people, who have made several billion copies of their own kind, are capable of counterfeiting any product in the world, there are still things that the “narrow” Asian gaze is not able to grasp.
We'll consider Italian brand. The most unique, both in the design decision, in the raw materials used, in manufacturing, and in the measures taken to prevent us from counterfeits.
Stone Island- extremely revered by football fans and football supporters. Some consider this brand to be exclusively fan-based, but this is a deep misconception. This premium quality clothing brand, which is manufactured using unique technologies and is the prerogative of a wealthy consumer.
And an ordinary bull, who drinks beer in the stands of the stadium and throws a zig, buys "scorched" patch and sews it onto the sweater that grandma knitted for him.
Today, many high-quality fakes and obvious fakes have appeared, and to tell you that you should pay attention to the quality of the seams and the material used is the same as saying nothing. We will tell you about things that are unique and almost impossible to fake. Go.
Patch.
This is the first and most obvious distinctive feature of this brand. Buy Stone Island patch in its original form is not given to everyone. Patch Stone Island is the brand's most recognizable and, unfortunately, most counterfeited product. You must know that all original patches have yellow stitching around the button holes.
The reverse side of the patch is done black silk. All original patches are carefully and neatly embroidered compass emblem, or, as it is also called - Rose of Wind, which has become an iconic attribute of entire cultures.
Buttons.
The buttons on which the patch is attached must be round with four holes forming a cross, with the inscription Stone Island and not a large depression in the center. They are made of smooth plastic or matte plastic and sewn with threads in the color of the product.
Clasp.
All original Stone Island clothing fasteners bear the inscription YKK, or Lampo from the back of the tongue.
But even all of the above can be counterfeited by a Chinese with a sly squint. And in order to punish him for this by depriving him of another portion of rice, you should know something else.
And that's something - shortcuts.
Whatever one may say, original things Stone Island, there must be an article number on the label. vendor code represents digital designations of a variety of product characteristics.
The first two digits are year and season. The next two digits are brand(14 and 15 are Stone Island, 18 is CP Company). The next single number tells us about type of thing(1 - shirt, 2 - T-shirt, 3 - trousers, 4 - jacket, 5 - knitwear, 6 - sweatshirt, 9 - accessories, etc.) If these numbers do not correspond to the product in your hands, then drive the seller away with the same product, back to his camp. The next two digits indicate product material, and everything after the fraction is number of painting technology and colors.
Unfortunately, this knowledge does not give you complete confidence that what you are buying is not a fake. All products from vintage collections before 1986 do not have article numbers.
Since in the land of the rising sun, until this time, they were busy churning out their own kind, and not fake things.
But, as we have already mentioned, Stone Island is unique in its technology, and technology is used on such things CERTILOGO.
Thanks to this technology, which represents serial numbers on labels, you can check the authenticity of any thing anywhere by reading QR code, or by entering the code value manually on the site certilogo.com.
But that's probably all. The main thing to remember is that if you don’t have enough finances to high-quality gear, then you shouldn’t buy a Chinese candy wrapper and sew it on your dad’s sweater. It won't make you cool, and sometimes you'll have to “explain about the gear”.
In general, strive for perfection, friends, and be careful in this difficult era, when everyone around is trying to leave each other in the cold for the sake of profit.
And if you have any questions: “What does it mean to explain the clothes?”, or “Why do Stone Island and CP Company have the same SKU, even though they are different brands?”, then write in the comments. Or subscribe to our group In contact with, and if you are from Ukraine, then for you we are also on Facebook. Good luck friends and beware of fakes.
1/13/2016, 10:19 2 comments views
It happens that not only an item, but also a certain element of it reaches the rank of cult, which becomes something more than just a piece of clothing.
The legendary brand “Stone Island”, founded by a brilliant experimental couturier, has many such examples. But today we will look at an example with a patch. This is a small piece of fabric in the form of an embroidered image with the company logo, which distinguishes the brand from other companies.
Innovative technologies and high-quality modern materials used in the manufacture of clothing have made items from the brand’s collections very popular and quite expensive, not accessible to everyone. And, therefore, a raincoat or windbreaker with a branded patch meant clear superiority, prestige and the opportunity to stand out among others. Plus, it was such durable, practical and high-quality clothing that you could feel like wearing knight’s armor. Any weather conditions during a football match or meetings with the opposing club were of no concern. Therefore, starting in 1980, first Italian and then English football fans began to actively wear items from the Italian brand.
Football fans treated patches with special love and reverence, which not only indicated prestige, but also helped to recognize “one of their own.” For the Stone Island brand, the patch is most often attached to clothing with a pair of buttons on the sleeve of the left arm or on the shoulder, and the emblem is an image of a “wind rose” or, as it is also called, a compass.
This image evokes associations with a raging, obstinate sea and freedom-loving brutal sailors, taking us to the origins of many clothing models: long windbreaker jackets or hooded raincoats, sewn from coarse dense fabric. It was this association and the qualities inherent in Stone Island clothing - conservatism and rough simplicity - that attracted football fans.
And the fact that the patch was fastened with two buttons was incredibly convenient in cases where the “patch” needed to be hidden from law enforcement officers or an enemy club.
Sometimes even young people wearing clothes with a “Stone Island” patch are not allowed into nightlife establishments for fear of fights.
The method of attaching the brand patch turned out to be very convenient for those who illegally counterfeit clothes of this brand. In general, the patch is the most frequently counterfeited element of Stone Island products. They produce fakes not only in classical China and Turkey, but even in the Moscow region, sometimes producing not only high-quality copies, but also obvious “garbage”, such that it is difficult to even read the inscription “stone island” on the patch.
https://www.instagram.com/p/Bfn4y12BgOB/?tagged=burberryultras
Considering that the brand’s items are not cheap, and the company’s main audience is young people under 30, it becomes clear that not everyone can afford it. Some solve this problem by turning to stock stores and second-hand ones, and some do not hesitate to purchase fake ones.
Teenagers buy “Stone Island” and attach them to any clothes in their wardrobe, counting on the fact that their peers do not understand the intricacies of tailoring branded clothing and cannot distinguish the original from the fake. Or they want to feel like the hero of the cult film about football fans, “Green Street Hooligans.”
Be that as it may, now the iconic old-school patch has faded into the background. “Stone Island” tried to get away from associating their logo with fan lawlessness and began to simply apply it to fabric in the form of a design and engraving, or, in general, do without it. However, many people still have the stereotype, and seeing a person wearing clothes with a branded patch, he is involuntarily classified as a football fan and a rebel.
But it is worth remembering that initially “Stone Island” is a brand that has made quite a few discoveries and revolutions in the world of fashion, striving to create perfect, high-quality clothing for everyone, regardless of hobbies, religious and political views.
The Stone Island brand, which revolutionized fashion lovers and football fans, certainly could not have originated somewhere in the South of Italy - only in the progressive North! The clothing brand with a compass on the sleeve was created in Ravarino in 1982 and was originally the second line of C.P. Company, specializing in the production of men's clothing, shoes and accessories in a sports style.
The founder of the brand, Italian designer Massimo Osti, set himself the goal of using non-standard, high-tech materials to create casual clothing models with an eye to history and traditions that would be at the same time comfortable, practical and beautiful. And it’s worth adding, very expensive, but iconic. 
The first collection featured several jackets of unusual designs, and although shirts, trousers and T-shirts appeared in subsequent seasons, Stone Island jackets remained the hallmark of the brand. 
The Stone Island emblem is a compass, which, coupled with the “marine” name, refers to clothing that was previously worn mainly by sailors - peacoats and jackets made of coarse fabric with hoods. Essentially, what is needed for a football fan who goes to stadiums all year round, attends away games and, of course, fights with opponents))) 
It’s interesting how the Stone Island logo was perceived in Russia. The first jackets and sweaters with a compass on the sleeve were initially viewed with reverence in the 90s, largely due to the fact that Russian fans had already watched cult English and Italian films, where Stone Island appeared on fighters from various companies.
The brand was inaccessible among adherents of the subculture due to the astronomical price for fan fashion of that time. Plus, especially gifted representatives began to mutter about the NATO emblem, for which they took the famous stripe on two buttons on the sleeve. And NATO in the 90s, and even now, was perceived by Russian patriots as an association hostile to Russia.
However, keywords played a role in the spread: England, companies, Italy, fan respectability.
Wearing Stone Island immediately became associated not only with an element of fashion, but also with an attitude to the patriotic scene, and even to far-right positions. 
But let's return to the history of the Stone Island brand.
The progressive Italian Osti began to use such innovative materials for the production of clothing as monofilament nylon, lightweight nylon fabrics, non-woven materials, metal threads, materials that change color depending on the ambient temperature, etc.
Gradually, Stone Island clothing gained fame outside of Italy; now flagship stores are open in Milan, Rome, London, Paris, Seoul and other cities.
There are two lines of the brand - the main and Shadow Project, in addition, there is also a children's line, Stone Island Junior. 
In a short time, Massimo Osti managed to revolutionize the world of fashion, creating a new concept of good clothing, which was based on comfort, thoughtful details and ease of everyday use. It was then that Osti laid the foundation for a whole new philosophy, the center of which was experimentation, the search for new things and scientific research.
Stone Island quickly conquered Italy, but the rest of Europe, in particular Great Britain, could not digest the designer’s brand for a long time.
In the early 80s, Osti decided to create a new clothing brand in which he could embody his long-time passion for military uniforms. So in 1981 Boneville appeared, and in 1982 - Stone Island Marina (there were rumors that Massimo Osti named the new company after his boat). Later the brand name was shortened to Stone Island. 
As you know, the production of military uniforms has always been reduced primarily to practicality and functionality. Stone Island began to bring these simple truths to life. The first Stone Island collection included just a few items created from a special practical material similar to what the Italian army used in those years.
Stone Island clothing clearly had military motifs, not only because of its cut and appearance, but also because of the compass logo. While T-shirts and shirts featured simple four-pointed compasses, sweaters and jackets featured a black compass patch framed by the Stone Island lettering.
After some time, the Stone Island Marina story took a new turn - Jones of London, the legendary shopping center was the first to bring several Stone Island items to the UK. Among British retailers, fashionistas and representatives of hooligan companies, a ferment began: what the hell, these things looked completely ordinary, but the price tags showed very unusual numbers - many sweaters cost more than a hundred pounds, which was quite expensive in the understanding of the British during the times of Margaret Thatcher . 
The brand itself convinced meticulous Brits that, unlike many glamor labels, the items were worn for years and remained in excellent condition, the only problem was the compass patches. In fan fights, practical clothes were not torn, but the “compasses” could have been torn off by someone’s heavy hand. I don’t know how it is in England, but in Russia, torn patches have even become a separate product. It is worth saying that due to the high cost of Stone Island, many fakes and not only patches have appeared in our country. Often, under the guise of a legendary brand, a complete scam was sold, unremarkable in anything, but expensive, like a cast-iron bridge!
There is still debate among British football fans as to which club's fans were the first to wear Stone Island. The few who wore Stone Island and C.P. Company, and at the risk of their lives they traveled for their football clubs across the country and Europe, they certainly stood out among the crowd and showed their club in a favorable light.
These expensive, indestructible and innovative items have forever become staples in the casual football wardrobe. 
By the late 1980s, the Stone Island market and C.P. Company began to lose their positions. However, Massimo Osti always knew how to come up with something truly new and innovative at the right moment - for the first time in C.P. jackets. Company uses stainless steel material, and Stone Island presents perhaps one of its most important technologies - Ice Jacket. The original Ice Jacket camouflage jackets used a temperature-sensitive material - the jacket or vest changed color depending on changes in temperature. Osti also began to cover the fabric of all jackets with a special rubber film, which provided unique water resistance.
Unfortunately, the wonderful Italian left the company in the 00s, and died in 2005 after a long illness.
But even now his brainchild is a style icon both for stylish people from all over Europe and football supporters. 
Stone Island has lost its sole position among fan subcultures, because more and more new ones have entered and are entering there, and the good old sports and designer brands remain. However, high cost, practicality and romantic flair continue to excite the minds of people from wealthy neighborhoods and stadium terraces.
The Stone Isand brand has recently been very popular in casual fashion, but everyone knows what kind of company it is, where it came from and other details. Today we will tell you all the details about this company.
Summary:
It was this company that made a revolution among fashionistas and football fans.
Brand history
There is such a company as C.P. Company, which founded this company in 1982. All this happened in Ravarino and was done by the Italian designer Massimo Osti. His goal was to use non-standard and at the same time sufficiently high-quality materials. The plans also included looking back at previous traditions and, of course, it was necessary to make it convenient and practical.
After a little time, the first collection was shown; it was just jackets. When the new seasons began, the manufacturer had already brought jackets, T-shirts, shirts and trousers to the exhibition.
To create Stone Island clothing, the following materials were used:
- Nylon fabrics;
- Monofilament nylon;
- Nonwovens;
- Metal threads;
- Materials that change color depending on temperature.
Initially, they achieved popularity only in their homeland, but after a while stores were opened in Rome, London, Paris and Milan. There are also stores in other lesser-known cities.
The manufacturer also decided to produce military clothing for ordinary consumers. The fact is that military things are very well thought out in terms of practicality, and he decided to borrow that.
The founder of the company left it in 2000 because he was forced to sell it. Then 5 years later he died due to illness.
How do people in countries treat
When clothes first came to the UK in one of the shopping centres. Local manufacturers were shocked; they did not understand why simple-looking things had such a high price tag.
The Stone Island company was able to convince everyone, proving that their clothes can serve their owner for years and even in the event of a fight, everything withstood, except for the patch.
In Russia, people fell in love with this company almost immediately, and this all happened thanks to films about fights, where fighters wore clothes of this brand. But in our country it was rare to see people wearing these things, since the prices were very high and, finally, the logo resembled NATO, and in Russia they don’t treat it very well.
Logo
The brand logo was taken for a reason; the fact is that the first name of the company also had a prefix in the form of the name of the founder’s boat. Thus, the compass seems to refer us to the clothing of sailors.
This logo is found mainly on patches and labels; it is very rare to find it on any other parts of clothing. The style of the logo is military, as are some parts of jackets or other items.
By the way, in our country and in China they really like to fake a branded patch and sell it for pennies, so that buyers would sew it on their sleeves. Also, some try to sell fakes at the original price. Buy everything on the official website to avoid this.
Price
So, as you already understand, Stone Island produces far from cheap products and not everyone has enough money for them. For a regular T-shirt without everyone’s favorite patch you will have to pay 140 euros, the minimum cost of a jacket is 400 euros.
This price is due to the very high quality of materials, the exclusivity and unusual nature of these materials, and the reputation of the brand. If you purchase anything, you will definitely not be disappointed in the quality.
Here is a table with the cost of various things:
Conclusion
This is a good brand with an interesting history, the founder of which will always be able to get out of a difficult situation and come up with something new. This happened in the 80s, sales began to fall, he decided to use stainless steel and returned sales to their previous level.
If you like things from this brand, then you can safely buy, you will get ideal quality and durability. But only do this if you have enough money. Also, some are worried that they will be “asked” for Stone Island. Yes, recently in our country there have been a lot of fashionistas who ask for an explanation for their clothes and, if something happens, beat them up. Yes, there are such people, and here you are unlikely to somehow protect yourself, either do not buy, or buy at risk.
Video
history of the company
The Stone Island clothing brand appeared in the year as a product of a company that at that time was named C.P. Company. When creating a new brand, the Italian fashion designer and fashion designer Massimo Osti wanted to incorporate materials that were avant-garde at that time; his idea was to try to use fabrics in men's clothing that had never been used before. As a result of his work, unique items began to appear under the Stone Island brand, both in terms of the quality of the material and its processing technologies, as well as in its extreme design.
The roots of the technological procedures used in the manufacture of Stone Island items often go back to various industrial areas, allowing the production of custom clothing. Among the innovations used in the production of clothing are jackets made of dense monofilament nylon, similar to that used in the process of water filtration, the lightest nylon fabrics, using vacuum processing, covered with a steel microscopic film, which is used in aviation technology to protect on-board computers, diamond-shaped nylon (diamond-shaped fiber cross-section) with polyurethane coating, non-woven materials, metal threads, materials that change color depending on the ambient temperature.
Gradually, thanks to the use of the above technological moves, the company began to gain popularity in Europe, especially in Italy and the UK.
Two clothing lines are produced - the classic Stone Island and the designer line Stone Island Shadow
Stone Island branding
A signature feature of Stone Island brand clothing is the presence on the left sleeve of a small piece of fabric with the company emblem, in the form of a “compass”, fastened to the clothing with two buttons.
Stone Island in fan culture
Stone Island, like many other casual brands, is the favorite clothing of football fans.
Links
- Official website of the company (English)
Wikimedia Foundation. 2010.
See what "Stone Island" is in other dictionaries:
Stone Island- Das Logo der Marke Stone Island ist eine international bekannte italienische Herren Modemarke im gehobenen Preissegment mit eigenen Einzelhandelsgeschäften. Das Label wurde 1982 vom italienischen Designer Massimo Osti… … Deutsch Wikipedia
Stone Island- Infobox Company Type = Private company name = Stone Island company | location = Garrett Street, London industry = Textile products = Clothing Footwear Accessories foundation = 1982 revenue = Retail operating income = net income = num employees =… … Wikipedia
Stone Island (comics)- Stone Island If this infobox is not supposed to have an image, please add |noimage=yes . Publication information Publisher… Wikipedia
Stone Island (2000AD)- Stone Island is a new horror series in the weekly comic 2000 AD. It is written by Ian Edginton, who can also be seen working on The Red Seas. The artist is Simon Davis, who can also be seen working on Black Siddha and Sinister Dexter. The story... Wikipedia
Otherworld (Stone Island)- According to The Light the way, there is a thin, mean world that exists between life and death. They prey upon transitory souls like salmon spawning upstream. Split into drones, workers and warriors, the creatures of this world look like... ... Wikipedia
Stone, Carpenter, and Willson- Stone, Carpenter and Willson was a Providence, Rhode Island based architectural firm in the late 19th and early 20th Centuries. It was named for the partners Alfred E. Stone (1834 1908),cite web|url=http://www.sah.org/index.php?src=gendocs… … Wikipedia
Stone Circles (Hong Kong)- Stone Circles are expected to be found in Hong Kong as Hong Kong is rich in Neolithic and Bronze Age artefacts ] . Lo Ah Tsai Stone CircleLo Ah Tsai Stone Circle… … Wikipedia
Stone & Webster- Type Subsidiary Industry Engineering Founded 1889 (Boston, Massachusetts) ... Wikipedia
